Successful Swiss Medtech Pavilion at MEDTEC Japan 2016

This year, Switzerland participated in MEDTEC Japan with a shared pavilion for the second time in response to strong demand from the Swiss co-participants. Asia’s largest trade-show dedicated to the design and manufacturing of medical devices showcased 504 exhibitors and attracted 34’018 visitors to Tokyo Big Sight from April 20 to 22. The Swiss Medtech Pavilion organized by the Science and Technology Office Tokyo, Embassy of Switzerland, was supported by the State Secretariat for Education, Research and Innovation (SERI), Presence Switzerland (PRS), the Commission for Technology & Innovation (CTI) as well as Switzerland Global Enterprise (S-GE) and Nestlé Japan.

Credits: Jonas Racine

Credit: Jonas Racine

The number of co-exhibitors under the Swiss umbrella counted thirteen, which is an increase of more than 50% as compared to 2015 proving that the initiative is well appreciated. Although the focus of the “Swiss Medtech Pavilion” 2016 was on start-ups (Abionic SA, Nanolive SA,  Physeon, VirtaMed AG), research institutes (ETH Zurich Rehabilitation Engineering Laboratory with Kyushu University System Engineering Lab, and CSEM), clusters (BioAlps and Micronarc), as well as established companies (BW-TEC AG, DIAMETAL AG, Micro Systems Technology Group, Orthema Group and Sulzer Mixpac Ltd.) also exhibited with the Swiss pavilion.

Credits: Jonas Racine

Credit: Jonas Racine

The first feedbacks from the participants were generally very positive. While visitors praised the excellent technologies displayed and the modern design of the booth (roof designed by Jonas Racine, booth maker Welkam Ltd), the co-exhibitors were content with their success in finding potential clients (some even made concrete sales at the EXPO in collaboration with their sales agents) or distributors, happy about the organization by the S&T Office Tokyo and pleased with the networking opportunities provided.

One such opportunity was the ‘Swiss Medtech Reception’, generously hosted by H.E. Urs Bucher, Swiss Ambassador to Japan, at his Residence. Participants were entitled to invite their best customers or business partners to the event. Lively discussions followed the 60-second introductions by each company including Swiss companies Maxon Motor AG and Sensirion AG that were exhibiting individually at MEDTEC Japan.

Thank you very much again to all of the participants for contributing to the success of the Swiss Medtech Pavilion at MEDTEC Japan 2016!

Credits: Jonas Racine

Credit: Jonas Racine

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